Yomdel and ActivePipe Join Forces to Revolutionise the UK Property Market

ActivePipe, a multi-award winning marketing automation platform designed especially for the property sector, and Yomdel, the UK’s leading live chat and lead-generation service, have joined forces to create a dynamic end-to-end nurture programme set to revolutionise the digital experience of estate agents across the UK.

ActivePipe’s smart data and predictive analytics, which identifies and converts potential buyers and sellers, and Yomdel’s intelligent live chat business-growth service will help estate agents nurture and convert thousands of additional prospects each year.

UK estate agents are facing rapid change in the sector due to the rise of the online model coupled with tough wider market conditions, so they need to adopt highly effective digital strategies to stay ahead of their competitors in both the traditional and online space.

Yomdel kickstarts early engagement by bringing human interaction online via live chat that builds trust and captures leads. ActivePipe then steps in to further personalise the experience by nurturing these contacts and profiling their intent through behavioural analytics which effectively predicts when a contact is ready to buy or sell. Each step of the customer lifecycle is then developed through ActivePipe’s unique email communications.

ActivePipe’s approach to connecting with an agent’s database is one of a kind. It allows an office to centralise their communications and deliver consistent brand messages and content through completely customisable and automated email journeys. These emails take seconds to create, thanks to ActivePipe’s easy-to-use email builder.

Yomdel’s model of carefully structured, transactional-style engagement focuses on educating, enthusing and converting web visitors. It’s a 24/7 managed live chat service that allows visitors to engage in a text-based conversation with a business in real time. Their principle is simple but completely unique and Yomdel bridges the digital and real worlds to create an unrivalled digital customer experience.

“Yomdel has continued to push the boundaries as we innovate and drive ever greater value for our clients,” said Yomdel founder and CEO Andy Soloman.

“We already work over 2,000 estate agents in the UK and we understand that our clients want to be able to work with best in class suppliers. Therefore it makes sense for those suppliers to work closely together to not only amplify results, but also make it easy for the agents to get the best possible service.”

“Through integrating Yomdel into ActivePipe’s brilliant platform, agents will be able to convert prospective customers at multiple points along their journey online. When we looked at the impact we could create together it was a real eureka moment.”

ActivePipe’s CEO, Ashley Farrugia says that it’s an exciting time for the property industry.

“With Yomdel’s superior lead capture capability and ActivePipe’s lead nurturing capabilities, we see this as a fantastic partnership for our customers. The combined offering will allow an agency to offer 24/7 live chat coupled with world-class lead nurturing, which is pretty exciting!”

Active Pipe

For the second year running, ActivePipe has been recognised as the winner in Technology Innovation, Marketing Innovation and Software Innovation at the prestigious Australian Business Awards 2018. Since launching in 2015, it has achieved rapid paid penetration across Australian, US, UK and New Zealand real estate offices, bringing static data to life across thousands of CRMs along the way.


Yomdel is multiple award-winning and works with around 2,500 UK estate agents. The company was classified as “exceptional” when winning silver as the best medium-sized supplier to the UK residential property sector at the EA Masters 2017 Awards. The company is short-listed for the awards again this year. In June, Yomdel acquired leading mystery shopping and experiential customer research agency, 360 Perspectives which also enables agents to benchmark themselves and improve performance.

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